Phexxi birth control series#

We know that some women may experience side effects from synthetic hormones and we firmly believe that women should call the shots when it comes to their bodies, their decisions, their quality of life, and most certainly their birth control.вЂќД¬heck out an exclusive look behind the scenes with Annie Murphy below. вЂњHer birth control journey unfortunately is not uncommon. Phexxi is 86 effective with typical use typical use includes women who may not have correctly followed the Instructions for Use during the clinical trial. Proven Safe and Effective Phexxi is 93 effective at preventing pregnancy when used as directed by a healthcare provider. Phexxi is a brand-name prescription drug thatвЂ™s a form of birth control.ItвЂ™s FDA-approved to prevent pregnancy in females of any age who can become pregnant. вЂњWe are thrilled and honored to partner with Annie Murphy because she is the perfect embodiment of the Phexxi woman: strong, bold, and confident,вЂќ addedВ Saundra Pelletier, CEO of Evofem Biosciences. Phexxi is the hormone-free birth control women have been waiting for. вЂњWe believe to our core, that every woman should be able to decide what is best for her.' вЂњThe idea at its heart is really about women being in control of their body, their life and their birth control,вЂќ said Jillian Watkins and Melinda Milovic, VPВ associate creative directors at McCann Health in a statement. The campaign, created with agency McCann Health New Jersey, will run nationally on television. She explains Phexxi is only used when you need birth control, not every day. Oozing coolness, Murphy explains that Phexxi keeps it real with its hormone-free formula because вЂњhormones just werenвЂ™t right for me.вЂќ She tosses a traditional punch-pack ofВ tablets into a pink trash can before donning goggles and trimming the dense rosebush around her dome.ДЄs a turtle riding a Roomba vacuums past (perhaps a reunion with her вЂњSchittвЂ™s CreekвЂќ characterвЂ™s pet from an episode late in the series), Murphy transforms her vaginal domain into a sensual, neon-lit boudoir and changes into a chic, gold cape and jumpsuit combo.

Phexxi birth control series#

вЂњWelcome to my vagina,вЂќ she says as the camera travels through a series of domed, blush archways to find the actress eating grapes straight from the stem.

Murphy lounges and glides around an Instagram-readyВ pink room in silk robes, flirtatiously cracking jokes and slipping innuendoes. Subscribe to Ad Age now for award-winning news and insight.Д¬reated with an all-female creative, strategy and account team, вЂњHouse RulesвЂќ takes a glamorous and hilarious approach to birth control. Phexxi, the first hormone-free gel contraceptive from Evofem Biosciences, is rewritingВ the rules of birth control with the help of Emmy-winning star of вЂњSchittвЂ™s CreekвЂќ Annie Murphy and her vaginaвЂ“who are both tired of dealing with the side effects of hormones in their birth control.